Custom branded apparel – learn marketing strategy

Promotional products are an essential part of any successful marketing strategy.

From small companies to large corporations, promotional products can be used as a cost-effective marketing tool. There is a range of promotional products to suit any budget. What’s more, they can promote your brand’s image and strengthen client relationships.

Promotional products can nicely complement your existing marketing approach.

When wanting to make your mark withbranded products, it’s essential to make sure you select promotional products that truly showcase your company’s image.

Different industriesshould consider different promotional items. What may work for a food company might not work for a healthcare company. Your promotional item should fit your industry niche and match the needs of your target consumers.

Pens, calendars, notepads, water bottles, and other items are ubiquitous in the world of corporate gifting. Businesses usually gift items that are practical for daily use.

Experienced marketers, on the other hand, devise a creative plan.

To leave a lasting impression of a brand in the minds of their clients, clever marketers will not only choose practical gifts but ones that will bring a smile to their client’s faces.

The aim is to increase brand recognition and emphasise the benefits of brand loyalty. Your promotional gifts should impress new customers, retain existing ones, and create an overall positive image of your brand.

All of which will help your business grow.

How Promotional Products Help Your Business

Branded merchandise is a powerful way to advertise your business. Every time your client uses your gift, your logo is on full display to whoever is around. This can lead to increased sales and referrals.

If you’re still on the fence about including promotional products in your next marketing campaign, here are some reasons that might help you make up your mind.

1. Low-Cost Targeted Marketing: Since promotional goods are meant for mass distribution, the cost of each item is exceptionally low. This means you won’t need to spend a large amount of money on your advertising campaign.
   This is especially true if you decide to distribute your promotional materials to target only those people who are interested in your product or service. This can lead to a more effective marketing campaign and a higher return on investment.
2. Tangible Advertising: Brain research has proven that the more senses used by the human body, the stronger the experience and the more memorable your brand becomes.Promotional products benefit from this multisensory interaction.
   Traditional ads are usually seen or heard (think TV or radio). Promotional products, on the other hand, are ads that your customers can physically interact with.
   
3. Build Brand Awareness: Promotional products display your company’s logo and tagline to anyone in the vicinity. Each time your promo product is used, it has a subliminal impact on the mind.Your company name or logo becomes embedded in the subconscious.
   This helps customers remember and recognise your business. Next time your clients need work done in your area of expertise, they’ll be more likely to give you a call.
4. Spark Conversations at Conferences & Trade Shows: When promoting your business at a conference or trade show, you are usually surrounded by a plethora of competitors. All of whom are vying for the attention of the attendees.
   There’s no better way to get your prospect’s attention than with a freebie promo product. You will immediately catch their eye, and it won’t be long before you’re engaged in conversation.
5. Sales Tool: Aside from conferences, promotional products could become part of your regular sales process, especially if you practice Account-Based Marketing (ABM).
   There’s no better way to connect with your prospect than by sending them a thoughtful gift to their workplace.
   
6. Business Growth Via Customer Retention: Reward your most valuable customers by giving them a touching gift. You’ll quickly see your customer retention rate improve.
   Quick tip – don’t wait for Christmas to give a gift. Spontaneous gifts are sure to surprise your customer and have a stronger impact. Perhaps send them something straight after they place an order.
7. Business Growth Via Employee Rewards: Promo products can also be used to reward your employees. Showing your employees that you appreciate them will certainly help with employee retention.
8. Make Your Brand Memorable: In today’s world, marketing messages are everywhere we turn. People tend to quickly forget most of the advertisements they see or hear.
   A gift, on the other hand, will stick in their minds for a long time. With promotional merchandise, your prospects are more likely to remember your brand.
   Practical and sustainable gifts like beach items, cricket sets, a computer mouse, or jute bags should last your customers a long time. Meaning your brand logo will also stick around for a while.
   Why not take a look at our durable, eco-friendly products.
9. Customise The Product for your Brand: With over 28,000 promotional products to choose from, you can be assured that you’ll find an item that best suits your business. You can even customise it according to your business strategy.
   For example, if you’re in the food business – you may opt to go for Branded Food and Confectionery, which every customer is sure to love. Or, if you’re in the outdoor or travel industry, you could gift a thermal mug – perfect for customers constantly on the go.The options are endless.
   
10. People Love Gifts: It’s universal that people love receiving gifts.
    According to a study by PPAI, 6 out of 10 consumers keep promotional products with them for up to two years. People feel thrilled when they get something for free. Spreading goodwill can eventually lead to new business or repeat purchases.
    With a little creative flair and industry knowledge, promotional products can help further elevate your brand. Here at The Promo Lab, we have access to over 28,000 products sourced both locally and internationally.
    We invite you to browse through our huge selection of promotional products and let us know if you see anything you like.
    Otherwise, give us a shout. We’ll help you choose the perfect gift.